Language in use

Imagine you work for the Heart Foundation. You are in the team of media and scientific experts and want to convince manufacturers and supermarkets that they should reduce salt content of their products. Design a campaign to that end.

• media experts: you are responsible for the form of the campaign. Make a media plan indicating where, when and how you will approach the target group. Be creative! Also decide how you will raise necessary funds.
• scientific experts: you are responsible for the contents of the campaign. Make a list of all relevant facts you can use for your campaign. Think of catching examples and surprising facts (look up in the library or on the Internet). Then make the material for the campaign.