Digital marketing glossary

To help learners understand the fundamental terms used throughout the course. Each term includes a clear definition and a visual or example when appropriate.

Browse the glossary using this index

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P

Property

Property represents the level within your Google Analytics account to which data is sent and views are created. You can add up to 50 properties to each account. Each property has its own tracking code. Within each property, you can use 20 custom dimensions and metrics.