Digital marketing glossary

To help learners understand the fundamental terms used throughout the course. Each term includes a clear definition and a visual or example when appropriate.

Browse the glossary using this index

Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL

1

1st party cookies

1st party cookies are used to streamline the user experience on the site. These files are created by the site that the user has just visited. First party cookies are not further processed and are referred to as essential cookies.
Examples of first party cookies are login data, the contents of the shopping cart, or the jayke variation settings of a page.

3

3rd party cookies

3rd party cookies
Third party cookies are created by parties other than the owners of the site on which the user is located. Most often these are tracking cookies created by advertising companies.
They are referred to as nonessential cookies. They are used to track the user across the web, retargeting and displaying advertisements.