Google Analytics 4 course

This course was created as an output of project ID 22420081 Digital marketing: Theory & Practice in Visegrad region.

The project is co-financed by the governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in entral Europe.

This course is designed for university students who want to understand how user data is collected, processed, and analyzed in modern digital analytics.

You will gradually transition from basic concepts to advanced analysis techniques, with a strong focus on practical application. The course reflects current industry standards used by professionals working with tools developed by Google.

Course Learning Outcomes

After successfully completing this course, you will be able to:

• Understand core GA4 concepts such as events, users, sessions, and engagement

• Create and correctly configure a GA4 property

• Implement tracking using Google Tag Manager

• Analyse user behaviour across:

  • Acquisition

  • Engagement

  • Monetization

  • Retention

Build custom explorations (funnels, paths, cohorts)

• • Work with filters, audiences, and comparisons

  • Interpret data and translate insights into data-driven decisions

  • Follow updates and best practices related to GA4

How to Navigate the Course (Important!)

The course is structured into modules.
Complete the modules in the given order, as each module builds on the previous one.

Each module follows the same clear structure:

📕 Theory

• Short, focused explanations

• Supporting videos or audio (where available)

• Key terms and definitions

📌 Your task:
Read or watch all materials before moving on.

💻 Practice

• Step-by-step demonstrations

• Real GA4 and GTM examples

• Guided tasks inside demo or real accounts

📌 Your task:
Follow the instructions carefully and try each step yourself.

🔶Assessment

• Quizzes and short tests

• Conceptual and practical questions

📌 Your task:
Complete the assessment to verify your understanding.