Možnosti zápisu do kurzu
The course is designed to teach the principles of marketing and trade, to investigate and analyze market and trade opportunities, identify the potential and realistic goals and develop appropriate marketing strategies to reach such goals. Contents of the course reflects the importance of marketing in the process of market penetration, reaching competitive market position and finally, transferring consumer needs and wants into effective opportunities and profitable reactions at the home and international markets as well. As a part of the course the students will have a chance to come to contact with some innovative and untraditional marketing approaches as consumer neuroscience, sensory and aroma marketing.
Course coordinators:
prof. Dr. Ing. Elena Horská
prof. Ing. Ľudmila Nagyová, PhD.
Modules:
Marketing in Business Practice :
Modules:
Marketing in Business Practice :
prof. Ing. Ľudmila Nagyová, PhD.,
doc.Ing.Zdenka Kádeková,Ing.Paed.IGIP, PhD.
doc.Ing.Ingrida Košičiarová, Ing.Paed.IGIP, PhD.
Market Research and Innovative Research Techniques:
prof. Ing. Ľudmila Nagyová,PhD.,
Ing.Jakub Berčík, PhD.
Marketing and Consumer Behavior at Developed and Emerging Markets:
prof. Dr. Ing. Elena Horská
Agrarian Markets, Trade and Trade Techniques:
doc.Ing. Patrik Rovný, PhD.
Modern Approaches to Marketing Communication, Retailing and Services:
prof. Ing. Ľudmila Nagyová,PhD.,
doc.Ing.Ingrida Košičiarová, Ing.Paed.IGIP, PhD.,
Ing.Johana Paluchová, PhD.